Jo Farrell

Children's Book Illustrator

Character - driven picture book stories


I am a children's book illustrator specialising in character - driven, narrative picture book illustration.
My work is hand - drawn and focuses on expressive characters, emotional storytelling, and building distinctive visual worlds that support a story across a full book, not just a single image.
I studied illustration at Anglia Ruskin University and later completed a Master's degree in Scriptwriting for TV at the University of Salford. This background informs my illustration practice, with a strong emphasis on story, pacing, and character development.
Alongside illustration, I develop original picture book ideas where text and image work together to create engaging, story - led books for children.
I am currently seeking opportunities to collaborate with authors, editors, and publishers on children's picture books.
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